Zappar unveils the next-generation augmented reality creation tool
9th June 2015 – Santa Clara: Zappar, a leader in augmented reality experiences, is today unveiling its new Zappar Studio tool, promising to help developers, businesses and individuals create their own AR content.
Zappar Studio, which is entering beta, will allow developers to build immersive and “snackable” 3D experiences for mobile devices, supporting augmented reality out-of-the-box. Zappar will be demoing the tool at Augmented World Expo 2015 and encouraging developers to sign up for the beta trial.
The launch of Zappar Studio comes as the market for augmented reality and virtual reality experiences is forecast to boom, with one analyst firm forecasting the AR/VR sector will reach $150bn in revenue by 2020* as consumers engage more with relevant content and big brands realise the value of immersive experiences. Zappar Studio opens up access to this potentially huge market by offering developers a comprehensive tool to create AR content for today’s powerful smart devices.
Caspar Thykier, Founder and CEO at Zappar, said: “Zappar was created with the idea of democratising the world of augmented reality, and now with the creation of Zappar Studio we’re allowing more people to harness its power and potential.
“Zappar Studio is all about giving developers the ability to produce bite-size AR and VR entertainment experiences that will work on smartphones and tablets. Recent industry acquisitions have given some indication of the potential of this market, and Zappar is keen to stay at the forefront as a leader in augmented reality experiences.”
Zappar now offers a range of AR content creation services, from a basic Zapcode Creator to Zappar Studio and beyond. Register interest for Zappar Studio by visiting https://zapcode.it/studio/
or visit www.zappar.com to find out more about the range of Zappar solutions available.
-ENDS-
For more information, please contact:
Harvard PR: 0207 861 2843 / zappar@harvard.co.uk
*Wall Street Forensics June 2015
About Zappar
Zappar is the world leader in augmented reality (“AR”) on mobile devices accessible through its free-to-download app on iOS and Android. Zappar specialises in AR-enabled products and entertainment experiences: working closely with brands, license partners and retailers across the world to produce innovative, customizable market-leading solutions as bite-sized entertainment. Partners include Warner Bros, Hasbro, Universal Pictures, Coca-Cola, Pedigree Books, Crocs, Morphsuits, Moonpig.com, Carrefour and Asda amongst others. For more information, please visit www.zappar.com